Revolutions and upheavals that took place in the twentieth century can be attributed to the popularity and patronage the print media provide them voice .As a journalist, Karl Marx probably used the newspaper to popular his views, Which in later year affected the lives of almost half the world’s population. Furthermore by enabling the international community to hear the voice of the oppressed and the deprived, the print media has player an importance role in wiping off colonialism from the face of the earth. It will be interesting to speculate how Gandhiji would have managed to achieve the success and popularity he did, if the print media has not player an encouraging role in India’s freedom struggle
Matching the print media in the versatility and the power to influence public is the audio- visual media, symbolised by radio and television . Though compared to the print media, the electronic media is a new entrant in the field of communication, its potential for growth far exceeds that of the print media. Owning to its special characteristics, the electronic media is able to access larger section of society, including the illiterate, than the print media. Moreover, the personalised approach of the audio-visual media makes them more attractive and popular than the print media. The prospects of future growth are also brighter in the case of audio-visual media because, whereas the popularity of the print media is dependent on the literacy of the population, the electronic media can access the entire population, irrespective of its literary level of Calibere
Besides its utility to spread information and to provide entertainment, and audio- visual media is also a powerful tool in 2 educating the people . Countrywide classroom, while being an efficient way to reach scattered and isolated population, is also a cheap and relatively trouble-free mean of education
But just as all media have the ability to meet the cultural,educational, social and political need of society, so they have the potential to create mischief in it.As people depend on the media to judge events and to frame personal opinions, it is easy for anyone, capable of manipulating the media, to mislead the public.Misnformation is one of the worst banes