North Americans will be the first to buy MAC's new Barbie collection of bright sugary pinks, buttercup yellows and warm green cosmetics from 13 February this year. Europe and the rest of the world will see them in stores in March. With prices ranging from $10 for a nail polish to $20 for beauty powder, the prices would be affordable for teenage girls reliant on pocket money. Along with the packaging - the pink Barbie emblem added to MAC's trademark black - it would be easy to assume that this was precisely the market for which the line is designed. But these products are, insists MAC, most definitely aimed at 20-30 year old women.