Quirk has also evolved tremendously during this time. We have expanded to over 150 people and our clients have grown to include some of the most valuable brands in the world. In turn, the structure of our agency has changed to meet the needs of our clients within this digital landscape. Traditionally,our business was made up of tactical teams: search engine optimisation
(SEO), pay per click (PPC), creative, engineering, email marketing, etc. At one point we had about 15 different teams within the organisation. Over time, this structure became less effective than we would have liked. Even with fantastic communication within the business, having so many separate teams meant we were siloed. It became increasingly obvious that the various elements of digital marketing work hand in hand, not just benefiting each other through coordination, but actually relying on each other for success.