However, some people are concerned about their cheeks being too chubby. A fat face can make a person’s physique seem much bigger and often people can feel embarrassment when they smile because they are worry about the puffiness of their cheeks. The buccal fat pads, found underneath your cheek bones, are what give you mid-face its full and rounded appearance. Since defined and prominent cheek bones are considered an ideal feature for attractiveness and beauty many people turn to cosmetic procedures that can correct chubby cheeks.