Ability to develop brand plans and manages brand plans, create marketing initiatives both short term and long term to meet with company objectives and targets
• Responsible for the overall execution of brand programming and positioning including new product launching and development
• Ensure effective communication with brand business partners both internal and external
• Ensure brand volume achievement, prioritize market spending and control budget, and develop metrics to assess how effective creative investment was
• Able to Interface with sales managers to improve business with key customers
• Overall business performance in term of value and volume growth by brandst.