Evaluating and Providing Feedback
•The objective of the evaluation process is to identify the employees who are performing well and those who aren’t.
•On the basis of the evaluation, high-performing employees should be rewarded and considered for positions with greater responsibility.
•The evaluation should be done by the employee’s immediate supervisor—the manager who works most closely with the employee.
•Most retailers evaluate employees annually or semi-annually.
•Evaluations are only meaningful if employees know what they’re required to do, the expected level of performance, and how they’ll be evaluated.