Ethnocentrism obstructs true intercultural communication. The way people talk, the pace, or accents they use in conversations with strangers, which is referred to as ethnocentric speech, can generate communicative distance. A communicative distance cannot be measured directly. lf is not even can visible. But we can be sure of its presence when we hear certain words or expressions. ln other words, our awareness of a communicative distance in the midst of a conversation depends to a large extent on certain linguistic devices which serve, from the speaker's point view, to set up the communicative distance, or from the hearer's point of view, to let the hearer know that it has already been set up by the speaker