Green supply chain management continues to be an important research agenda among the researchers. However, there is still limited of studies to investigate GSCM adoption and implementation in developing countries. Therefore, our research direction will be focus on ISO 14001 certified manufacturing firms in Malaysia context in order to extend the study about GSCM in more depth. ISO 14001 certified firms will be focused because they are expected to be involved in the adoption of GSCM practices. This is supported by the studies of Darnall et al. [38] and Zhu et al. [30b]. The research direction of this paper is showed in Figure 1.