At Cloud Accounting NI our accountants focus on the value added services while our associated bookkeepers hold the key relationship with the clients and are responsible for day to day outsourcing of data entry - which can often be automated. So we simply allow bookkeepers to benefit from a high growth opportunity while we also gain advisory work - A WIN - WIN scenario for both. AND the CLIENT loves it as he is usually paying reduced fees, has easy access to a holistic end to end service without all the additional admin and two sets of advisors that can proactively help him with all his tax & financial management - two heads are normally better than one!