▪ Social Learning▪ Altruism and Egoism ExplanationWho Helps Whom?▪ Similarity▪ Gender>Men are more likely to help strangers than women.>Women are more likely than men to provide social and emotional support >There are few gender differences in helping in children.▪ Beautiful Victims▪ Emotion or Mood▪ Situation and Locationto others. The Bystander Helping▪ Pluralistic Ignorance▪ Diffusion of Responsibility