3.3. Export development indicators
3.3.1. Management commitment to exporting
Export commitment is the degree to which management in a
firm are favorably disposed towards, and are willing to allocate
resources to, exporting (Leonidou, Katsikeas, & Piercy, 1998).
Given that senior managers are a key force driving the creation
of the values and beliefs held by organizational members
(Jaworski & Kohli, 1993; Webster, 1988), it is apparent that
they play a fundamental role in determining the behaviors of the
business. If managers are not committed to the opportunities
afforded by the firm's export involvement, then they are
unlikely to allocate the resources or the time and effort required
to develop the firm's EMO activities. Therefore:
H6. The relationship between management commitment to
exporting and EMO behavior is positive.