Our respondents generally expressed an opinion that they would like to receive more
information about prospective employers, but the amount of effort they have to put into
finding additional information does not seem to have a significant effect on the prospective employer attractiveness. Potential employees are prepared and willing to search for information in addition to that which is provided by the employer brand. This may be due to the high importance of the decision for one’s future career; additional empirical research may reveal the relative importance of information costs in this process.