In 1969 in London, Moggridge founded his first company, Moggridge Associates, in the top floor of his home. His first industrial design to reach the market was a toaster for Hoover UK. In 1972, he worked on his first computer project, a Mini Computer for Computer Technology Ltd, UK, that was not produced. In 1973, another Hoover UK design, for a space heater, got on the cover of a UK design magazine.[11]