- McDonalds will implement is to stimulate trial purchase by 20% of the target market.
- McDonald’s plans to use incentives as they reward or give consumers extra incentives for engaging in certain forms of behavior.
- The incentives that will be used include the use of coupons and premiums.
- Free standing inserts allow us to deliver the coupon with high quality, four coloured images that draw attention of consumer.
- Direct mail is our main focus area for distributing the coupons.
- Our target redemption rate through the direct mail is expected to be 9% of the 500,000 coupons distributed.
- Premiums are our most popular way to maintain repurchasing consumers.
- We are the largest restaurant in Canada to make toys and gadgets that we give to consumers when they purchase certain meal items.