Alternatively, the initial word of mouth may be a (noisy) signal of over-all performance since a product’s quality is revealed with time - word of mouth is an early measure of a product’s success but not necessarily its driver.3
Alternatively, the initial word of mouth may be a (noisy) signal of over-allperformance since a product’s quality is revealed with time - word of mouth is an earlymeasure of a product’s success but not necessarily its driver.3