Whether you prefer a powder or cream formula, adding blush to the apples of the cheeks is a great way to soften your over-all makeup look, while enhancing cheekbones and adding highlight. Blush is essential because it will give life to the skin and help it not to look flat. Start with the apples of your cheeks and apply blush in an upward motion using a blush brush, until you get the desired pigment that you want.