The emphasis on processed foods for the health, pleasure and
convenience markets will continue to grow
• New evidence will arise on specific in vivo effects and the actual
activity of biomolecules ‐ alone and in mixtures ‐ targeted to different
segments of the population (personalized nutrition)
• Technologies are already becoming available to separate,
concentrate, protect and deliver these bioactive compounds as such
(pharma approach) and in foods
• People will continue to eat foods for the pleasure of eating. Chefs are
credible promoters of new ingredients, textures and flavors, and a
vital source of innovation for the food industry