[14].
In the period of HTML. Homepage, the users might not control their audiences who viewed their homepages. Many people were known by strangers. [1]. Most users tried to put the best things about them onto online profiles. This might be because the roles in online space are not flexible as in real life. The situation that everyone from everywhere views the same profile of a user is different from what one could act in many different roles in real life. Since there are a lot of good thing/information about one user, it may cause jealousy among his/her friends which try to compare with him/her [7].
The reasons behind anonymity were various. In a study in Myspace period, Kim, Klautke & Serota [15] found that these anonymous user were unromantic, since they did not show their sexual orientation. This act is different from regular bloggers which discuss girlfriends and boyfriends to develop their sexual identity [10]. Adolescents who were from a small country might not need to show their exact location [1]. Some female users do not need to show their photos or gender. This is because female users are often the victims of cyber bullies