A Quick Reminder
Commercial success is a function of many
factors (one of which is winning business),
but it starts with a clear understanding of
which market(s) the firm is competing in.
Only with that understanding can firms go
to market effectively. As we said at the beginning
of this article, some firms do this marketing
well, others less so. The challenge for
the firms that fall in the latter category is to
copy those that do.
In today’s unforgiving markets, no firm can
afford to not be clear about which markets
they compete in and how they can differentiate
their services from their competitors. Winning
business is difficult at the best of times. In any
professional marketplace, the smart firms, the
ones that have the necessary market clarity, go
to market with a much better chance of succeeding
than those that don’t.
A Quick Reminder
Commercial success is a function of many
factors (one of which is winning business),
but it starts with a clear understanding of
which market(s) the firm is competing in.
Only with that understanding can firms go
to market effectively. As we said at the beginning
of this article, some firms do this marketing
well, others less so. The challenge for
the firms that fall in the latter category is to
copy those that do.
In today’s unforgiving markets, no firm can
afford to not be clear about which markets
they compete in and how they can differentiate
their services from their competitors. Winning
business is difficult at the best of times. In any
professional marketplace, the smart firms, the
ones that have the necessary market clarity, go
to market with a much better chance of succeeding
than those that don’t.
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