• When and why do you use this type of product?
• Walk us through a typical session using the product.
• What do you like about the existing products?
• What do you dislike about the existing products?
• What issues do you consider when purchasing the products?
• What improvements would you make to the products?
The Art of Eliciting Customer Needs Data
Some helpful questions;
• Go with the flow
• Use visual stimuli and props
• Suppress preconceived hypotheses about the product technology
• Have the customer demonstrate the product
• Be alert for surprises and expression of latent needs
• Watch for nonverbal information