Right now, the most financially successful innovative enterprise in the United States, if not the world, is Apple, Inc. In fiscal 2010, this iconic American enterprise had sales of $65.2 billion and profits of $14.0 billion. And in the first nine months of fiscal 2011 (through June 25), Apple saw its sales rise to $80.0 billion (equivalent to about $107 billion on an annual basis), up an extraordinary 78% from the same nine-month period a year earlier.
A look at the strategic, organizational, and financial conditions that have underpinned Apple’s success can tell us a lot about how innovative enterprise coulld help the US break through the jobless recovery,