about every one of its 37,000 employees could express the
company’s succinct strategy statement: Jones aims to “grow
to 17,000 fi nancial advisers by 2012 [from about 10,000 today]
by offering trusted and convenient face-to-face fi nancial
advice to conservative individual investors who delegate
their fi nancial decisions, through a national network of onefi
nancial-adviser offi ces.”