Similarly, it has been argued that no universal definition thus far exists for the term ‘awareness’. Awareness has to be a counterpart with others, such as individuals, other people and mass media, in the specific context, i.e. in this study, in the context of educational loan. Awareness can be classified through various different approaches, such as self-awareness (Volkwein et al., 1998), awareness created by other people (Grolnick&Slowiaczek, 1994 ), as well as awareness created by mass media (Dynarski, 1994). Accordingly, it is suggested that awareness comprises comprehensive characteristics, and is ‘more often described than defined’ (Suchman,1995). In contrast, other concept-such as parental influence, perceived quality and perceived agreement-seem to be less difficult to verbalise.