1.Introduction :
Achieving high levels of provided hotel’s service quality, is considered a vital source that supplies hotels
with loyal customers. Service organizations such as hotels realized that providing high service quality is
considered one of the most effective ways to ensure service organization superiority over its competitors, where
service organization can guarantee a distinct competition position among competition organizations through
providing service quality that consistent with customers expectations (Azzawi,et al, 2010) In the light of
intensive competition between hospitality institutions, especially after Saudi Arabia joining World Trade
Organization and borders opening to foreign investment, including hotel and Saudi market attractiveness ,
1.Introduction :Achieving high levels of provided hotel’s service quality, is considered a vital source that supplies hotelswith loyal customers. Service organizations such as hotels realized that providing high service quality isconsidered one of the most effective ways to ensure service organization superiority over its competitors, whereservice organization can guarantee a distinct competition position among competition organizations throughproviding service quality that consistent with customers expectations (Azzawi,et al, 2010) In the light ofintensive competition between hospitality institutions, especially after Saudi Arabia joining World TradeOrganization and borders opening to foreign investment, including hotel and Saudi market attractiveness ,
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