Some examples indicate the abilities of social media not only to disseminate information about social movements online but also to mobilize necessary resources beyond cyberspace. A striking example is the 2012 online movement called ‘Occupy Sandy’, organized on social network sites to assist the victims of Hurricane Sandy, which caused severe damage in New Jersey and New York. Occupy Sandy mobilized local volunteers, donation efforts online and thereby tangible responses by sending messages (The Huffington Post, 2012): ‘CALL TO ACTION: