Is the effect on the behaviour of individuals caused by observation of the actions of others and their consequences.
In tourism, demonstration effect refers to local residents adapting the styles and manners of visiting tourist.
It exemplifies the ‘good life’
Demonstration effect frequently creates jealousy and hatred of tourists in the developing host country.
Youth copy the consumption patterns and behaviour of the tourists
Results in permanent changes to lifestyle, dress, food, family relations and other elements of culture.