Make Your Boards as Cool as Your Shop
Create a range of boards that showcase your shop’s personality and taste, and make sure each board has enough pins to make it feel substantial so pinners will feel like it’s worth following.
Give your boards clear names so people can instantly understand what’s on them, but don’t be afraid to get creative — just keep names to 20 characters or less so they don’t get truncated. And don’t forget to categorize each board and include a description, which can inspire people to follow your boards and help you appear in searches.
For each board, pick a compelling cover pin that quickly gives people a sense for that board — often the one with the most repins works well.