Data from our survey suggest support for the proposed model of e-commerce success.
Results indicate that repurchase intention is most dominantly influenced by
satisfaction ðb ¼ 0: 47 Þ : This suggests that satisfaction is a powerful mediator
between quality perceptions and trust, and repurchase intention. The results confirm
that the significant positive impacts of net benefits on customers’ satisfaction and
repurchase intentions, validating our proposition that net benefits perception is a major
enabler for online exchange relationships.