1.Populrise Vaseline Sheer Infusion contains patented Stratys-3 technology and is the new body lotion that infuses and suspends moisture across all layers of skin
2. Vaseline Intensive Rescue is the latest innovation for dry and very dry skin from Vaseline
3. No significant direct competitive petroleum jelly products that effect Vaseline Petroleum Jelly market share
Consumer advertising rather than trade promotion will lead to pull rather than push demand.
Capitalize on Vaseline brand name to reinvent VPJ and diversity the product line.
Eliminate multiple-brand promotions and dedicate advertising to VPJ exclusively.
Turn light users into heavy users.
Target VPJ to institutional users such as hospitals.