This article studies the relationship between the gender of marketing scholars and their
publication activity in Marketing Science, Journal of Consumer Research, Journal of
Marketing Research, and Journal of Marketing within a 5 year time-frame (2009-2013).
Percentages of female authors publishing either a single or multiple articles or as first-authors
on multiple-authored articles or as authors in any position in multiple-authored articles were
mostly less than 35%. These numbers were generally the highest, but mostly under 50%, in the
Journal of Consumer Research and were the lowest in Marketing Science. Text mining of
abstracts suggested that female authors were more likely to work on topics that fit better
with the scope of the Journal of Consumer Research.