Media has had an influence on beauty standards throughout the world; therefore, it affects women of all races. Television and print ads are major methods of spreading the toxic ideas of: “you’re too big, your hair is not straight enough, you are not skinny enough.” Most media examples use Euro American women to further the agenda they sets forth. African American woman were not specifically targeted (try and be smaller, when they are naturally curvy; straigth hair, when they usually have wavy hair) because they were not represented in the media – but little did people realize that it influenced all who were exposed to it. “Dove Real Beauty Campaign,” “Confidence Coalition,” and “17 Body Peace Project” are several movements that are using the tactic of forms of media verse forms of media. These campaigns are encouraging natural beauty, body peace, and high self-esteem. Society fueled the media and holds responsibility for letting the media create a lack of confidence and desire to change in women; although, the media today is hard at work to create a solution.