The Intangible Assets Monitor
�Karl-Erik Sveiby 15 May 1996, updated 20 December 1997. All rights reserved.
The Intangible Assets Monitor is a method for measuring intangible assets and a presentation format which displays a number of relevant indicators for measuring intangible Assets in a simple fashion. The choice of indicators depends on the company strategy. The format is described in the article Measuring Intangible Assets and it is particularly relevant for Knowledge Organizations.
On the surface, the Intangible Assets Monitor looks similar to Kaplan/Norton�s Balanced Score Card. There are however big differences. Read more about the BSC and IAM here.
The Intangible Assets Monitor can be integrated in the management information system. The Monitor itself should not exceed one page. It should be accompanied by a number of comments. Only a few of the suggested indicators in this chapter should be selected. The most important areas to cover are growth/renewal, efficiency and stability. The purpose is to get a broad picture, so one or two indicators in each category should be designed.
We are interested in indicators that indicate change, i.e. growth, and renewal as well as efficiency and stability measures. The indicators in the following chapters are suggestions and examples, which must be adjusted to the reality of each company. They do not fit all companies or all circumstances. The Monitor can be used to design a management information system or to make an Audit.