This has gone hand in hand with a wave of wine-bar openings in Bangkok. "Younger
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Thais have some money, and they want to drink something different in bars and
restaurants," said Keiichi Miyashita, a Bangkok wine importer and distributor who
was speaking to the New York Times.
However, wine retains something of an elitist image in the minds of many. "A lot of
Thais don't know wine and are embarrassed to ask," said Victor Gomez, the
proprietor of Sip, another Bangkok wine bar.