community
the monthly interaction rate with your content (i.e., the monthly total of posts, comments, and actions on your Facebook brand page). the average monthly on-site minutes for all fans. the ratio of positive to negative comments.
Brand strength/sales
the percentage (or revenue) of your online sales that is generated by Facebook links compared to other platforms, such as e-mail, search engines, and display ads. the percentage of Facebook-sourced customer purchases compared to other sources of customers (conversion ratio). the conversion ratio for friends of fans.
community
the monthly interaction rate with your content (i.e., the monthly total of posts, comments, and actions on your Facebook brand page). the average monthly on-site minutes for all fans. the ratio of positive to negative comments.
Brand strength/sales
the percentage (or revenue) of your online sales that is generated by Facebook links compared to other platforms, such as e-mail, search engines, and display ads. the percentage of Facebook-sourced customer purchases compared to other sources of customers (conversion ratio). the conversion ratio for friends of fans.
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