The Culture of BMW Much of BMW’s success has derived from cultivating the concept of entrepreneurial culture. They have adopted the idea to provide a place where workers feel connected, feel more like a family, and where work is compared more of to a lifestyle. “From the moment they set foot inside the company, associates experience a sense of place, history, and mission”. The conversation and communication can be formal, but it is often informal. Decisions are made and ideas are voiced from all members of the team to come up with a great product. BMW,as a company,is based on commitment of their workers and less hierarchical barriers. They believe a hierarchical structure barriers gets in the way of innovation. To remember where they came from and to motivate worker’s performances, they revisit their downfall of 1959 at every orientation for new hires employees.