• Four primary colors broken by a secondary one- Google is not bound by boundaries
• Targeted International advertising
• No sign of a specific national culture- universal
• Local ads only
• Meaning of ‘Ananzi’
• Logo colors
• Colors on the search page
(Ananzi 2014)
• Red ‘S’ logo
• Language
• Local ads only
• A dog beside search box-
Importance of dogs in Czech (“Dogs- Czech’s” 2008)
• Information for tourists
• Persistent search for the ideal
• Paw mark- search symbol
(“Chinese Equivalent” 2009)
• Red color-joy and good fortune
(“Color Red” 2012)
• Language
• Abides by Chinese censorship
• International advertising (Baidu 2010)
• Blue color
• Wombat- Native animal- Culture of nature preservation
• Targeted international advertsing