Flourishing business – After the above intangible things, let us talk about business as well. Disney owns the highest revenue generating theme parks in the world – Disneyland. It has a vast presence in media with investments in movies, production houses and finally on television through ESPN. ESPN is a star in the BCG matrix and even though the channel has a high competition, the presentation and content is such that ESPN wins over others in terms of its sports prowess. Disney also has the Disney store which is involved in merchandising of Disney’s own clothing line based on their characters.