“A marketing orientated approach means a business reacts to what customers want. The decisions taken are based around information about customers' needs and wants, rather than what the business thinks is right for the customer. Most successful businesses take a market orientated approach.” (Tutor2u, 2015)
There are benefits and costs of following the market orientation strategy as follow.
Benefit of marketing orientation must research surveys assess the situation and explore customer needs and wants. It has structural system of marketing mix for easy the evaluation to explore the effects of market analysis.
Cost of marketing orientation is researching the market requires quite a lot of money and maybe they need to hire a marketing specialist to market. When employment requires a lot of money to find a good market research to assess the results of the survey came to the market.