However, a company that wants to succeed must develop a clear understanding of the trend of external business environment and forces that shape competition. The understanding will enable an organisation to choose the appropriate strategy or strategies that fit the trend in the external business environment. Also, given the dynamic and rapidly changing environment in which most organisations compete, it is important that organisations maintain their performance measurement system so that remains appropriate and provides information that is relevant to the issues that are of current importance.
The conclusion of this study should be considered in the light of its limitations. First, the sample used was rather small; if we consider that the study covers other sectors of the economy. Second, the generalisation of the results was rather limited dus to the fact that the sample covers only the food and beverage industry in Nigeria. Thirdly, there might be element of biasness in the information given by the respondents. This however does not rob this study of its generalisation. Hence, the frontier of this study could be expanded by using other environmental variables and combining other sectors of the economy.