Taken together, the firm has a total of 16 possible marketing mix combinations. Naturally, some of these appear to be in conflict, such as the "deluxe" product/low price combination.
Nevertheless, the organization must consider many of the possible alternative marketing programs. The problem is magnified by the existence of competitors.
The organization must find the right combination of product, price, promotion, and distribution so that it can gain a differential advantage over its competitors.
Implementing