While the first stage of the Emerging Trends project involved a broad scan of
trends, the second stage was all about focus. We wanted to dig deeper into the
two selected megatrends and develop corresponding initiatives that could be
acted on collaboratively by the industry.
We began with a “crowdsourcing” process (see sidebar, page 18) to capture
new and additional ideas related to the two megatrends and to assess their
value impact. This was followed by a workshop focused on translating these
ideas into initiatives and developing corresponding concrete action plan proposals.