According to research conducted by Perception Research Services International, shoppers ignore more than one third of store brands due to shelf clutter and lack of recognition. If packaging can also be employed as a delivery system for providing a better, more satisfying or more enjoyable user experience, then it reinforces the brand as the one of choice over its category competitors. When products meet with consumer expectations, time after time, consumers will not only become loyal customers, they will generally spread the word about how wonderful these products are to their circle of family and friends