However, loyalty is particularly low in the coffee shop market, making customer retention a key area of improvement going forward.
Despite consumers’ continual commitment to eating out as a key area of expenditure after bills, factors such as high inflation and stagnating salaries have meant that the spending capacity of many consumers has been reduced.
Operators are also slowly responding to the fact that consumers’ spend per visit has been reduced: for example, Starbucks Petite range allows the operator to catch those consumers needing to cut back on the amount they spend, whilst also allowing for upselling to those consumers who might otherwise not have bought food there.