Promotions
Like all other commercial communication for other products, promotions should:
• always be developed, implemented and managed responsibly;
• always comply fully with applicable laws, regulations and self-regulatory
codes;
• never be aimed at minors (or people under the legal purchasing age, if higher);
• never encourage violent, aggressive, dangerous, anti-social or illegal behavior;
• never encourage over-consumption based on low-price, discounted or free beer;
• never encourage drink driving or alcohol misuse;
• never demean any group in society or offend accepted standards of
taste and decency.