We explore the association between the context of social relationships and individual
creativity. We go beyond a one-dimensional treatment of social relationships, highlighting
the importance of both static and dynamic social network concepts. We argue
that weaker ties are generally but not always beneficial for creativity, propose the
network positions that facilitate and constrain creative work, and describe three
moderators. A spiraling model is presented, capturing the cyclical relationship between
creativity and network position. Collectively, our propositions describe an
individual's creative life cycle in terms of network position.