(2552) conducted a study. Milk consumption behavior and the factors that affect the selection of the Faculty of Management Science. Silpakorn University Phetchaburi campus aims to study the consumption of milk, Faculty of Management Sciences. Silpakorn University Phetchaburi IT Campus Factors that consumers use in choosing products. The sample in this study is the Student Management. Silpakorn University Campus Phetchaburi 349 people, which is used to select samples by. The instruments used in the questionnaire.