When message is communicated from one person to another, each human brain and tongue that relays the message tends to change it. Unintended meaning may be added, or the original sense may be changed. As communications are transmitted through several levels of an organization. each person tends to "hedge" the message with safeguards as he passes it on, and to add "CYA" (Cover Your Anatomy) thoughts. The direct, face-to-face communication of group meetings can help overcome line loss
=Principle of Emotional Appeal: Appeals to emotion are communicated more readily than appeals to reason.
+We tend to think with our emotions. If you want a person to grasp your meaning, find an emotional peg upon which to hang that understanding. Even if your message is factual and impersonal. people will listen and understand better if you introduce the idea by relating it to their personal interests, their desires, their families, their jobs. The way we feel about things strongly affects the way we think about them. A sincere emotional appeal can produce understanding and action most quickly and effectively.