Referencing the Charter of Corporate Behavior issued by the Japan Business Federation (Nippon Keidanren)*2, etc., Mazda evaluates its CSR initiatives in the six areas of Customer Satisfaction, Environmental Protection, Social Contributions, Respect for People, Compliance and Information Disclosure.
Customer Satisfaction: Offering customers a vehicle ownership experience that exceeds their expectations, through every touch point
Environmental Protection: Along with being an urgent issue for humanity, this is the highest priority issue for automakers
Social Contributions: Contributing to local communities as a good corporate citizen
Respect for People: The foundation of society, including the human resource development that is the foundation of Mazda's corporate activities
Compliance: Observance of laws and regulations as well as initiatives in line with the Corporate Ethics Code of Conduct
Information Disclosure: Disclosing information in an appropriate and timely manner