RECIPROCITY
According to the reciprocity principle, we feel obligated to return in kind what others have offered or given to us.This principle is one that all human societies subscribe to is a rule permeating exchanges of all kinds. Feelings of indebtedness are so powerful that, if unresolved, they are carried into the future and are passed on to the next generation to repay.People feel upset and distressed if they have received a favor from another person and are prevented from returning it.
Madeleine Albright,formor U.S. Secretary of State, knew the power of reciprocity.One of Albright's first public meetings with members of Congress was an appearance to testify before the House Appropriations Subcommittee chaired by Republican Harold Rogers.Albright needed to be on good terms with Rogers because his subcommittee's jurisdiction included the state department's operating budget. For the occasion, Albright carried with her a big box, gift