Moreover, the next aspect of the study is online shopping
perceived benefits. The findings of the study also implies
that consumers are looking for more convenience
(time and money saving), cheaper prices and wider selection
when they shop online, making them as the dominant
factors that motivates online consumers in Malaysia
to shop online. Consumers who value the convenience,
prices and wider selection of Internet shopping tend to
purchase more online and more often.
A practical assessment of these dimensions revealed